Genesis has officially opened orders for its first full-size flagship electric SUV. The GV90 and its coach-door sibling, the GV90 Neolun, went on sale in Korea on November 10, 2026, marking the most ambitious electric launch in the Hyundai Motor Group’s history so far.
The GV90 is built on Genesis’ dedicated flagship eMP platform and packs a 123.5 kWh battery — the largest ever fitted to a Hyundai Motor Group electric vehicle. It is also the group’s most powerful EV, with dual motors producing a combined 490 kW and 800 Nm of torque.
Key Takeaways
- Orders open: November 10, 2026, in Korea — GV90 from 139.5 million won (about $94,000).
- Battery and range: 123.5 kWh battery; up to 500 km per charge (GV90, 22-inch wheels).
- Charging: 350 kW fast charging takes the battery from 10% to 80% in about 22 minutes.
- Power: dual motors, 490 kW / 800 Nm — the most powerful EV in the Hyundai Motor Group.
- Headline feature: the GV90 Neolun has the world’s first independently opening hidden B-pillar coach doors, plus swiveling front seats and a heated wood floor.
- Limited edition: the GV90 Neolun First Edition is capped at 222 units worldwide, priced at 270 million won.
Two Variants: GV90 and GV90 Neolun
The standard GV90 uses conventional swing doors and comes as a 6- or 7-seater. The GV90 Neolun is the showpiece: its Neolun Arch Gate is the world’s first independently opening and closing hidden B-pillar coach door system. The front and rear doors open in unison, facing each other, leaving a wide, pillar-free opening for getting in and out.
Removing the fixed B-pillar sounds like a safety compromise, but Genesis says it is not. High-strength dual steel beams are built directly into the doors, the frame is 1.5 times thicker than a conventional one, and a hidden roll-cage architecture matches the crash safety of a car with a normal B-pillar.
The Neolun also debuts the group’s first motorized swiveling front seats. Parked, a button on the door trim rotates the front seats 180 degrees so passengers face each other like in an executive lounge.
Battery, Range and Charging
The 123.5 kWh battery is the headline number, and Genesis pairs it with strong efficiency: the GV90 on 22-inch wheels is rated at 500 km per charge at 3.4 km/kWh. The Neolun on 24-inch wheels manages 460 km as a 6-seater and 432 km as a 4-seater.
On a 350 kW fast charger, the battery goes from 10% to 80% in approximately 22 minutes. Genesis has also added Plug & Charge 2.0 — a first for the Hyundai Motor Group — so charging, authentication and payment happen automatically once the car is enrolled in the MYGENESIS app. At dual-channel E-pit chargers, charging starts about two seconds after plugging in.
Battery safety gets a dedicated system: Thermal Runaway Protection (TRP) suppresses heat spreading between cells with dedicated heat-dissipation engineering and physical barriers.
A Cabin Built Like a Lounge
Step inside and the GV90 reads more like a private lounge than a car. There is no start button at all — when the driver sits down and closes the door, the Motion Column Shifter, Crystal Sphere Controller and tweeter covers move to signal the car is ready, and the driver just presses the brake and selects a gear.
The dashboard centers on a pop-up OLED Cinematic Display: a 23.6-inch-wide layout while driving that expands by about 1.7 times to 24.6 inches when parked for watching media. It is joined by a 25-inch head-up display, a Bang & Olufsen Premier 3D sound system with 25 speakers, and seats with 15 individual air cells and a pulse vibration function.
Safety equipment includes 12 airbags, among them the world’s first Roof Airbag, designed for rollovers: it deploys over the glass Smart Vision Roof to prevent ejection and reduce head injuries.
The range-topping GV90 Neolun Executive Suite (4-seater) goes further still: a genuine wood floor with radiant heating inspired by Korea’s traditional ondol underfloor heating, a Comfort Partition between the rear seats and the trunk, a Smart Vision Roof with adjustable transparency, semi-aniline leather, a rear tower console, an onboard refrigerator and fold-out rear tables.
Prices in Korea
| Variant | Price (KRW) |
|---|---|
| GV90 Standard (7-seater) | 139.5 million won |
| GV90 Individual Lounge Seat (6-seater) | 145.5 million won |
| GV90 Neolun Standard (6-seater) | 189.9 million won |
| GV90 Neolun Executive Suite (4-seater) | 239.5 million won |
| GV90 Neolun First Edition (222 units worldwide) | 270 million won |
The GV90 is the first production model from Hyundai Motor’s dedicated electric vehicle factory in Ulsan. Genesis has not announced launch dates or prices for markets outside Korea yet.
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FAQ
When did the Genesis GV90 go on sale?
November 10, 2026. Genesis opened orders in Korea for the GV90 and GV90 Neolun on that date. Prices for other markets have not been announced yet.
How much does the Genesis GV90 cost?
In Korea, the GV90 starts at 139.5 million won for the 7-seater Standard. The GV90 Neolun starts at 189.9 million won, the Executive Suite costs 239.5 million won, and the limited First Edition (222 units) is 270 million won.
What is the range of the Genesis GV90?
Up to 500 km on a single charge for the GV90 with 22-inch wheels. The GV90 Neolun manages 460 km as a 6-seater and 432 km as a 4-seater, both on 24-inch wheels.
How fast does the Genesis GV90 charge?
On a 350 kW fast charger, the 123.5 kWh battery charges from 10% to 80% in about 22 minutes. It also supports Plug & Charge 2.0 for automatic authentication and payment.
What are the GV90 Neolun’s coach doors?
The Neolun Arch Gate is the world’s first independently opening hidden B-pillar coach door system — the front and rear doors open in unison with no fixed B-pillar, creating a wide pillar-free entry. Hidden steel beams and a roll-cage frame keep crash safety at conventional levels.
